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10 April 2013 | Adam Leach
Yum! Brands has pledged to ensure its packaging is not knowingly made from illegal or unwanted fibre sources and give preference to suppliers that have been verified by third parties.
The world’s largest fast food company, which owns KFC and Pizza Hut, stopped short of setting any specific targets with regard to the sustainability of its packaging, but promised to have a detailed plan in place by 2014. But the company did set out its principles regarding which wood it intends not to source. Examples include wood harvested in a manner that violates human rights, that violates local or international laws, where the source forest is unknown and from forests that have been converted to plantations.
In its policy statement, the company said: “Throughout the quick service restaurant industry, the way in which we package food has been consistent with the standardised packaging available in the industry. Understanding and addressing our packaging impact on the environment and working closely with our suppliers is a global imperative for the long-term sustainability of our business.”
The company said suppliers that have been verified by independent third parties, particularly the Forest Stewardship Council accreditation, would be given preferential treatment in its procurement processes. It also committed to working with its current suppliers to “progressively increase” the proportion of certified materials used.
In May last year, the group’s KFC brand denied allegations from Greenpeace that some of its packaging contained materials sourced from Indonesian rainforests by its supplier, which also denied the claim.