Quorn has announced plans to remove 297 tonnes of unrecyclable black plastic from its supply chain by the end of this month.
The meat substitute firm said the move was in response to the failure of many local authorities to recycle black plastics, many of which send the material to landfill.
The firm says it has been phasing out non-recyclable black plastics since April this year, replacing it with clear or opaque plastics, and hopes to meet its target by the end of June 2018. It aims to use only recyclable, reusable or compostable packaging by 2025.
Kevin Brennan, CEO of Quorn, said: “Moving so quickly to remove black plastic is a significant challenge, but one that, as a sustainable company, we view as being of the utmost importance.
“We view this as the right thing to do, despite the six-figure cost.”
The firm said it has been developing a plan to reduce black plastics since the Waste and Resource Action Programme (WRAP), of which Quorn is a signatory, announced last year the material was not being recycled by councils.
The move is part of the firm’s wider sustainability aims, including reducing greenhouse emissions gas by 90% and land and water usage to 90% less than that used in equivalent beef production.
☛ Want to stay up to date with the news? Sign up to our daily bulletin.