The new packaging supports the firm's efforts to reduce packaging waste around the world by 2030. © Mike Coppola/Getty Images for DASANI
The new packaging supports the firm's efforts to reduce packaging waste around the world by 2030. © Mike Coppola/Getty Images for DASANI

Dasani launches 'biggest ever' sustainability drive

16 August 2019

Coca-Cola’s Dasani water brand is using a new type of packaging - a blend of recycled plastic with plant-based material - in the biggest sustainability programme in its history.

Dasani announced this week that it will use a HybridBottle - Coca-Cola’s first packaging in the US to be made with a mix of up to 50% recycled PET material and plant-based renewable material - from the middle of next year.

The move is part of a wider series of changes to its packaging in a bid to improve levels of sustainability. 

These include new aluminium bottles and cans made with up to 70% of recycled aluminium which will be available across the US from next year. 

Dasani also intends to create lighter packaging to help reduce the amount of non-recycled PET plastic that it buys, aiming to remove the equivalent of 1bn PET bottles from its US supply chain in the next five years.

And in the coming months it will increase the number of PureFill water dispensers across the US, with up to 100 new units.

Lauren King, brand director at Dasani, said: “Today’s announcement is the largest sustainability initiative in the history of the Dasani brand.”

She added: “Over the last decade we’ve been on a journey to make Dasani more sustainable through new package design and innovation, and we are now accelerating these efforts in support of our company’s ambitious goals to significantly reduce packaging waste around the world by 2030.”

The changes being made by the water brand are part of Coca Cola’s global ‘World Without Waste’ programme which aims for bottles and cans to be made with an average of 50% recycled material by 2030. 

Sneha Shah, group director of packaging innovation at Coca-Cola North America, commented: “We are working diligently to continually reduce our overall environmental footprint through smarter package design, procurement of recycled and renewable materials while continuing to deliver exceptional consumer experiences.”

Meanwhile, brewer Molson Coors announced a new packaging strategy this week aimed at making 100% of its packaging “reusable, recyclable, compostable or biodegradable” by 2025.

This comes just months after Diageo invested £16m to replace plastics used in its beer packaging with “100% recyclable and biodegradable cardboard.”

The move towards more sustainable packaging is part of a wider trend predicted by a Mintel Global Food and Drink Trends Report earlier this year.

This said that companies will need to take an increasingly circular approach to food and drink production - from sourcing ingredients to packaging disposal or reuse.

“Like nutrition, sustainability will become an expectation for companies to offer consumers,” Emma Schofield, global food science analyst, commented.

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