"Organisations should pay more attention to the principles of Industry 4.0." © Busakorn Pongparnit/Getty Images
"Organisations should pay more attention to the principles of Industry 4.0." © Busakorn Pongparnit/Getty Images

Big data revolution

5 August 2019

Former Facebook Australia/NZ boss discusses the impact of big data on commerce.

Organisations must embrace big data, the digital technology it fuels and the overall impact on commerce. So says Stephen Scheeler, one of Australia’s key figures in digital strategy.

Speaking at the CIPS Australasia Conference in Melbourne, this former managing director of Facebook in Australia and New Zealand said the change in trade was so significant that it would disrupt accepted wisdom about how business is conducted – wisdom that has gone unchallenged since the inception of capitalism late in the 19th century and which is based on treating employees “like children”.

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