Intel's procurement team overhauled marketing services across 12 countries
Intel's procurement team overhauled marketing services across 12 countries

Intel triumphs in CIPS SM Asia Awards 2019

Will Green is news editor of Supply Management
11 July 2019

Intel Corp has claimed victory in the CIPS Supply Management Asia Awards 2019.

A project to rationalise marketing services at the company saw Intel claim Best Process Improvement Initiative and overall winner at the awards, which took place at the Amara Sanctuary Resort Sentosa in Singapore in partnership with ProcureCon Asia.

The One Agency Model project achieved savings of more than $2m in the first year and saw a 14-fold reduction in the retail marketing supplier base across 12 countries in Asia Pacific and Japan.

The work involved standardising production and delivery of in-store point-of-sales merchandise, with locally relevant messaging across more than 5,000 retail stores. Suppliers were developed to be fully accountable for driving cost efficiencies, improving operational velocity and reducing legal risks for Intel.

“We worked to identify a single agency in each of the functions or countries to reduce the [approximately] 35 suppliers covering this scope,” said Intel.

The project reduced the number of supplier touchpoints for retail marketing stakeholders and introduced centrally-managed budgets and increased transparency.

“Intel’s Corporate Strategic Procurement team led a multi-stage initiative to transform its Asia Pacific and Japan retail marketing supplier landscape to enable breakthrough cost savings, supply base optimisation and innovation to a very critical end-consumer retail marketing area through deep collaboration with business stakeholders, other functional teams, as well as with key suppliers,” said the company.


The winners in full:             


Best Contribution to Corporate Responsibility           

Telekom Malaysia Berhad


Best Cross-Functional Teamwork Project           

Cairn Oil & Gas Vedanta


Best People Development Initiative           

Procurement & Contracting Academy, Reliance Industries Limited, India


Most Improved Procurement Operation - Step Change           

Health Promotion Board


Best Process Improvement Initiative           



Best Procurement Consultancy Project of the Year

GEP - GEP helps Fortune 500 CPG company optimise procurement operations and realize $800m in savings


Best Public Procurement Project

Health Promotion Board – Advancing from traditional procurement operating model: A New Procurement Mindset


Most Innovative Use of Technology           

Mogli Labs India Pvt. Ltd.


CIPS Procurement and Supply Professional of the Year           

Jorge Juan Muñoz Fernandez


CIPS Young Procurement and Supply Professional of the Year           

Lanz Toh


Overall winner           



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