Opacity in ad tech supply chains a concern for watchdog inquiry

Watchdog boss Rod Sims has highlighted the issue of transparency in ad tech supply chains in an ongoing investigation into platforms including Google and Facebook.

Speaking at an event hosted by Australian Association of National Advertisers and ThinkTV, Sims, chairman of the Australian Competition and Consumer Commission (ACCC), spoke of the "prevalent" issue of opacity in ad tech supply chains.

☛ Want to stay up to date with the news? Sign up to our daily bulletin.

To read the rest of this article you need to sign in:

Membership ID / Email Address

Password

Don't have an account? Register here

JOIN CIPS

Not a CIPS member? Why not join CIPS to access a full range of benefits, including:

Access all areas of the CIPS Knowledge on-line library including tools and templates and Supply Management stories.
Enhance your network and get connected to a global community of 120,000 in 150 countries.
Stay in touch and up to date through member only events and branch meetings.
Annual subscription to Supply Management magazine.
10 per cent discount on all training courses, workshops, seminars and conferences.
Up to 15 per cent discount on books from the CIPS book store, including course books and a range of further reading text books.

And much more. Click here to join >

Opacity in ad tech supply chains a concern for watchdog inquiry

SIGN UP

JOIN CIPS