Smart cameras used to measure customer happiness

posted by Lucy Patchett
19 March 2019

Artificial intelligence-powered cameras are being used in Dubai to measure happiness and increase security.

Dubai’s Roads and Transport Authority (RTA) has developed AI-powered cameras to track the satisfaction of customers at four Customer Happiness Centres at Al Barsha, Umm Al Ramool, Deira, and Al Awir.

The smart technology cameras are manufactured in the United Arab Emirates and compile data on customers experiences, which is used to improve services.

Maher Shirah, director of smart services at RTA’s Corporate Technology Support Services Sector, said: "The initiative aims to measure customers' happiness index through smart cameras that analyse the extent of their happiness. The technology analyses the facial expressions of customers, without saving images in respect of their privacy, before and after processing their transactions at the centre. Accordingly, the technology gives an instant and accurate indicator of customers’ happiness."

The cameras work on wireless and bluetooth connectivity and have automatic restart and remote support to ensure 24/7 operation. The cameras take 30 frames per second at a seven-metre range. The system sends detailed reports to a central dashboard and instantly notifies the controller through emails and texts when a happiness rating falls below a specified level.

Meanwhile, the Ayoun AI CCTV surveillance project operated by the Dubai Police assisted in 319 arrests in 2018.

First Lieutenant Ali Al Shehi, speaking at an international symposium on police best practice in Dubai, said approximately 5,000 cameras cover a number of tourist sites, public transportation and traffic in the emirate using automatic facial recognition technology. This will increase as part of Dubai’s Vision 2021 strategy, he said.

Also Dubai’s Silicon Oasis smart city, set for completion in Q1 of 2019, has collaborated with RTA, the Smart Dubai Office, and Derq Systems to develop AI solutions for accident prevention.

Some $27.2m (AED100m) has been invested in technology around safety and security for residents, employees, and visitors, while reducing operational costs, according to The Dubai Silicon Oasis Authority.

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