The firm has set up over 75,000 recycling hubs in China. © www.alizila.com

Alibaba launches recycling campaign alongside Singles' Day

13 November 2019

Alibaba has launched the National Cardboard Box Recycling Day alongside its Singles’ Day promotion to encourage sustainable packaging.

Singles’ Day generated 1.3bn orders from $38.4bn sales in one day, up 26% year-on-year.

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