Carlsberg and other global companies have joined a “paper bottle community” to bring sustainable packaging solutions to the bottle industry.
Brands including Carlsberg Group, The Coca-Cola Company, L’Oreal and The Absolut Company will be pioneering new packaging as part of the initiative.
Each brand has been set the long-term goal to “develop and design their own paper bottle to meet the needs of their category”.
The “paper bottle community” has been launched by Paboco, a joint venture between packaging company BillerudKorsnäs and bottle manufacturer ALPLA. Paboco grew out of a project to develop a 100% biodegradable bottle made from recyclable paper.
Carlsberg joined the project in 2015 and collaborated with the Technical University of Denmark to create its “green fibre bottle” made from sustainably sourced wood fibres.
The drinks company has announced two prototypes of the botte that will test two different inner barriers to allow the bottle to contain beer. One barrier is made from “thin recycled PET polymer film” while the other is a “100% bio-based PEF polymer film”. Carlsberg aims for a 100% bio-based bottle without polymers.
Myriam Shingleton, vice president group development at Carlsberg, said: “We continue to innovate across all our packaging formats, and we are pleased with the progress we’ve made on the green fibre bottle so far.”
Gittan Schiöld, interim CEO of Paboco, said: “We are collaborating across the value chain, sharing the risks and are united in our vision that the paper bottle will become a reality and fundamentally change this industry for good.”
In 2017, Carlsberg pledged to cut their overall carbon footprint by 2030 with a 30% reduction from the full life-cycle of the product.
Meanwhile Coca-Cola has created a bottle from “recovered and recycled” marine plastic.
Three hundred sample bottles were produced using 25% recyclable marine waste from the Mediteranean sea and beaches as part of a separate partnership with circular economy recycling firm Ioniqa Technologies, petrochemical company Indorama Ventures, and ocean clean-up project Mares Circulares.
This follows Coca-Cola’s 2025 sustainability action plan, which included goals to make all packaging 100% recyclable and to ensure at least 50% of plastic bottles are made with recycled materials.
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