Canada Goose is launching an initiative to use reclaimed fur in its outerwear by 2022, as part of the brand’s sustainability policy.
The outdoor fashion brand plans to introduce reclaimed fur into its supply chain which will be used to manufacture its parkas and will end the purchasing of new fur in 2022. Coats using the reclaimed fur are expected to be on sale the same year.
Canada Goose said currently its suppliers of coyote fur must ensure they do not tolerate any willful mistreatment of animals or use fur from fur farms and only source from trappers who are regulated by state, provincial and federal standards.
“We remain committed to the functionality and sustainability of real fur, however we are challenging ourselves to do it better, reusing what already exists,” it said.
“This initiative draws inspiration from that resourcefulness. We are proud to announce this commitment because we believe we must operate sustainably. It’s the right decision for our business, our customers and most importantly, our future.”
The firm stressed the move to reclaimed fur was part of its drive to sustainability, rather than in response to criticism from animal rights campaigners.
Dani Reiss, Canada Goose’s chief executive told the Financial Times: “We’re absolutely not switching for any other reason than we believe switching from new fur to reclaimed fur makes something sustainable more sustainable.”
Reiss added the firm has no plans to replace virgin down used to insulate its jackets, with reclaimed down.
Last year, House of Fraser came under fire after it overturned its “long-standing fur-free policies”.
Charity the Humane Society International/UK said the department store was selling jackets made by Parajumpers, Pyrenex and Mackage using fur from wild-trapped coyote and factory-farmed rabbit and raccoon dog.