Lidl has claimed to be the first UK supermarket to use food packaging made from “ocean-bound plastic”.
Lidl said from 30 March it would use plastic collected in South East Asia, from areas within 50km of an ocean coastline or major waterway feeding an ocean, to package 13 fresh fish products – 50% of the retailer’s fish lines.
The move, part of a commitment to ensure 50% of all packaging is made from recycled materials by 2025, will see the supermarket partner with seafood wholesaler Copernus, packaging manufacturer Sharpak and recycler Bantam Materials.
Lidl said the fish packaging was made from 80% recycled content and a minimum of 30% of the weight of the tray was ocean-bound plastic.
Lidl said 80-90% of plastic packaging that reaches the oceans came from developing regions such as South East Asia and its scheme would initially prevent more than 60 tonnes of plastic entering seas.
Georgina Hall, Lidl GB’s head of corporate social responsibility, said: “The majority of ocean plastic enters the sea from ten main entry points, eight of which are in Asia. Countries like those in South East Asia lack the waste management infrastructure to manage this problem, which is often overwhelmed by population growth or tourism.
“We are proud to be the first UK supermarket introducing packaging incorporating plastic that would have otherwise ended up in the ocean, helping to tackle the problem directly as part of our commitment to prevent plastics ending up as waste.
“We are actively looking to extend this innovative solution to other product lines to help reduce the amount of plastic ending up in our oceans and keep our environments healthy.”
☛ Want to stay up to date with the news? Sign up to our daily bulletin.