Malaysia has decided attack is the best form of defence when it comes to a new slogan to promote its most controversial major export – palm oil.
“Palm oil is God’s gift” is the slogan to be used by the world's second-largest palm oil producer and exporter when it comes to marketing its commodity and combating growing anti-palm oil sentiment abroad.
☛ Want to stay up to date with the news? Sign up to our daily bulletin.
Receive email job alerts from Supply Management Jobs click here >
Not a CIPS member? Why not join CIPS to access a full range of benefits, including:
And much more.
Click here to join >