Matt Swindall joins Britvic as CPO

Matt Swindall has joined Britvic as chief procurement officer after seven years at The Coca-Cola Company. 

Swindall joined Britvic this month, following his time as senior director global procurement at the Coca-Cola Company, where he led the buying of plastic packaging and sweeteners. 

Previously he held a series of roles in both procurement and supply chain operations for bottling firm Coca-Cola Enterprises in both Europe and North America over a period of more than 15 years. 

“As a company, Britvic has an incredible 175-year history, is recognised by our consumers for its rich portfolio of brands and has truly ambitious plans,” Swindall said. 

“I was hugely impressed by the passion of the company’s experienced, diverse leadership team and the value they see in an integrated procurement organisation. 

“The chance to lead the procurement team, focus our people development around core best-in-class practices, and play a significant role in contributing to the company’s ambitions represents an incredible opportunity.”

Steve Potts, chief information, transformation and digital officer at Britvic, added: “Through Matt’s leadership, we will continue to establish a sustainable, fair and robust approach to procurement that delivers value for our suppliers, helps us to grow our business, and realise our vision to be the most dynamic soft drinks company, creating a better tomorrow.”

Swindall has replaced Philip Molnar, who left Britvic a year ago to join beauty manufacturer Natura & Co Group, which includes brands such as Avon, Aesop and The Body Shop.

Last year, Britvic revealed it had partnered with Sainsbury's to tackle a continuing 5% value decline in squash, which had resulted in a loss of about £27m over two years. 

Britvic rebranded and reformulated Robinsons squash into a new range as part of a strategy of going back to the basics and innovating to grow the category.

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