Hyundai Motor Company has revealed the latest clothing range in a collaboration with the fashion industry to upcycle and recycle car parts to reduce landfill waste.
The South Korean carmaker launched its sustainable fashion collection – called Re:Style 2020 – with the aim of reducing waste materials from its manufacturing and scrapping process.
According to Hyundai, most iron materials and non-ferrous metals are already recycled, however a large amount of materials, from leather scraps to airbags and seatbelts, still end up in landfill.
This triggered the annual project, which began in 2019, to boost cross-industry collaborations to enable more innovative and sustainable practices.
This year leftover materials were collected and sent to a group of the fashion designers including brands Alighieri, E.L.V. DENIM, Public School, pushBUTTON, Richard Quinn and Rosie Assoulin.
Fashion products created include:
- a tote bag made from seatbelt materials, carpets, and repurposed foam
- a corset and a work vest made from recycled airbag fabrics
- a jumpsuit using upcycled denim and leather scraps from the car manufacturing process
- jewellery made from car glass and repurposed seatbelts and foam
- a Fuji technical vest using discarded seatbelt webbings and airbag materials
Wonhong Cho, executive vice president and global chief marketing officer at Hyundai Motor Company, said: ”At Hyundai Motor, we understand that ethical consumption and caring for the environment are increasingly important considerations of our customers in the post Covid-19 world.
“Through Re:Style 2020 we want to offer another way Hyundai Motor can help customers enjoy the sustainable lifestyle they aspire to. By demonstrating that discarded resources can be reimagined into valuable products, Hyundai Motor encourages more industries to see waste as a recreative opportunity and to work collaboratively toward an environmentally accountable and economically efficient future.”
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