Mondelez International has announced investment of £15m in its Bournville factory to expand production of Cadbury Dairy Milk in the UK.
The company said it would spend £11m to create a new “line of the future” at the factory, described as the “heart and home of Cadbury”. Some £4m will be spent increasing the factory’s chocolate-making capacity.
The work will enable 125m more chocolate bars to be made in Bournville in a move that “consolidates the majority of its tablet production at the site”.
Mondelez said since 2014 £80m had been invested in the site, where five years ago production costs were three times higher than similar factories in Germany and elsewhere in Europe. Production efficiency at Bournville has increase by more than 30% since 2014.
Louise Stigant, UK managing director at Mondelez International, said: “At a time when manufacturing in the UK is facing significant challenges, it has never been more vital to secure the long-term competitiveness and sustainability of our business. We now have an opportunity at Bournville to further invest in its future as the home and heart of Cadbury by bringing more Cadbury Dairy Milk production to Bournville.
“This investment will continue the modernising of our production processes at Bournville and ensure we are meeting the need for a highly efficient and robust supply infrastructure for our iconic Cadbury Dairy Milk tablets.”
The Bournville factory, which produces Dairy Milk, Giant Buttons, Wispa, and Creme Eggs, opened in 1879. It makes 5.5m bars of Dairy Milk and more than a million Wispa bars each day.
Cadbury was taken over by Kraft in 2010 and in 2012 became part of Mondelez.
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