Shoppers have become more eco-friendly during Covid ©  Rawpixel/Getty Images
Shoppers have become more eco-friendly during Covid © Rawpixel/Getty Images

Middle East shoppers 'more green' due to pandemic

29 June 2021

Digitalisation and sustainability have become higher Middle East consumer priorities post-pandemic, according to research.

A study, by PwC Middle East, looked at how consumer behaviour had changed as a result of Covid-19. It concluded that although 58% of Middle East consumers said they had become more optimistic about the economy, social and economic consequences of the pandemic had changed consumer behaviour for good.

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