Digitalisation and sustainability have become higher Middle East consumer priorities post-pandemic, according to research.
A study, by PwC Middle East, looked at how consumer behaviour had changed as a result of Covid-19. It concluded that although 58% of Middle East consumers said they had become more optimistic about the economy, social and economic consequences of the pandemic had changed consumer behaviour for good.
☛ Want to stay up to date with the news? Sign up to our daily bulletin.