From the archive: Buyers must think like customers

18 June 2007

Five years ago we wrote an article on the benefit of procurement people getting involved at the design stage, to improve on giving customers what they want.

Perhaps now we are seeing the fruition of this idea. As we write in the current issue of SM, First Group and LloydsTSB are both taking more customer focused approaches to the way they do procurement.

It is surprising that it has taken this long for this idea to be taken seriously in purchasing strategy. And I still see buyers being urged to think of the customer when approaching their supply chain management.

Is customer focus now a legitimate force in buying? Has this idea taken hold in your organisation? Or is it simply another fad, which will be replaced by another strategy in five more years?

Council House, Manor Square, Solihull B91 3QB
Up to £75K
Solihull Metropolitan Borough Council
Barrow-In-Furness and Frimley
£Competitive and Dependent on Experience
BAE Systems
CIPS Knowledge
Find out more with CIPS Knowledge:
  • best practice insights
  • guidance
  • tools and templates