Swap your sandwich to save the planet

22 April 2010
Are you somebody who watches what they eat? If so, there might be another reason to do so today. Today is Earth Day. You might not have heard of it before (despite the organisers’ claim it is “the largest secular holiday in the world, celebrated by more than half a billion people every year"). It started in the US and the goal is to raise awareness of “environmental issues”. Because it has such a wide scope I have been sent a range of press releases promoting everything from the release of an environmentally friendly mobile phone, to low-carbon postage, to how plumbers are doing their bit to save the planet. One that caught my eye was from catering provider Bon Appetit Management Company. It is using Earth Day to promote its own ‘low-carbon diet day’. The idea is to get consumers to choose foods that generate fewer greenhouse gas emissions. It’s out with beef, cheese and airfreight fruit and fish (although not much chance of that in the UK at the moment), and in with turkey burgers, ‘Vietnamese-style chicken’ and seasonal local veg. Their website even has a low-carbon diet calculator to help you measure your “carbon foodprint”. As if dietary choices were not already tinged with enough moral dilemma (“it causes obesity”, “it isn’t fair trade”, “it’s encouraging the destruction of the Indonesian rainforest”, etc). Perhaps it’s better to ignore them all? Life’s too short, eat what you want.
Darmstadt-Dieburg, Hessen (DE)
Competitive salary and great benefits. Relocation assistance available.
GBP45000 - GBP50000 per annum + Benefits
Bramwith Consulting
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