The cheesemas headline challenge

18 December 2012
I used to love the last week of school – watching films and bringing in games to play on the final day. As much as I’d like to invite you all down to our office for a games day, I don’t think either your or my boss would be too pleased. So, instead, I’ve got a procurement-related game for you to take part in: the ‘cheesemas headline challenge’. Last week, it was reported the tennis world number one Novak Djokovic had purchased the whole supply of the world’s most expensive cheese in order to supply a restaurant in his native Serbia. It’s a corker of a story that touches on all three of the magic trinity of celebrity, cheese and procurement. As The Telegraph reports: “The entire annual production of the world's most expensive cheese – made from donkeys' milk – has been bought by the tennis player Novak Djokovic for his chain of restaurants. The Wimbledon champion and world number one player, who is passionate about his Serbian homeland where the cheese is made, said he wanted to make sure he secured enough to supply a new chain of restaurants that he is opening in the country.” Could you come up with a winning headline to illustrate this story that combines celebrity, cheese and procurement? No prizes, except for the pride of your name appearing in the next SM.
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