Initiative aims to reduce wastes, promote wellbeing, and streamline pitching process © Photo by Filadendron via GettyImages
Campaign launched to improve marketing procurement
Brian Wieser and David Medori
Is supply uncertainty affecting advertising spend?
The Billie Jean King adidas campaign, which encourages girls not to give up sport, won gold at the Cannes Lions awards ©Adidas
How procurement and marketing work together
©AAP/PA Images
Buying social media
Opacity in ad tech supply chains a concern for watchdog inquiry
Diageo's advertising lead said brands want more "results-oriented" ad spend ©Britta Leuermann/Diageo
Calls for new agency model
'Get out of the office to find innovation'
Micro influencers are just as good as big names like the Kardashians, above, for running a successful campaign ©Starmax/PA Images
'Use social media influencers to reach passionate audiences'
Don't forget cost of ad placement, says P&G buyer
Own your marketing data, buyers told
Advertisers should be wary of spend with online platforms
Facebook chief executive Mark Zuckerberg apologised for the data breach yesterday ©Olivier Douliery/ABACA USA/PA Images
Advertisers demand answers from Facebook on data scandal