Advertising

Initiative aims to reduce wastes, promote wellbeing, and streamline pitching process © Photo by Filadendron via GettyImages
Campaign launched to improve marketing procurement
11 May 2022
Brian Wieser and David Medori
Is supply uncertainty affecting advertising spend?
17 February 2022
The Billie Jean King adidas campaign, which encourages girls not to give up sport, won gold at the Cannes Lions awards ©Adidas
How procurement and marketing work together
6 September 2019
©AAP/PA Images
Buying social media
6 September 2019
Opacity in ad tech supply chains a concern for watchdog inquiry
4 March 2019
Diageo's advertising lead said brands want more "results-oriented" ad spend ©Britta Leuermann/Diageo
Calls for new agency model
13 July 2018
'Get out of the office to find innovation'
20 June 2018
Micro influencers are just as good as big names like the Kardashians, above, for running a successful campaign ©Starmax/PA Images
'Use social media influencers to reach passionate audiences'
15 June 2018
Don't forget cost of ad placement, says P&G buyer
14 June 2018
Own your marketing data, buyers told
14 June 2018
Advertisers should be wary of spend with online platforms
13 June 2018
Facebook chief executive Mark Zuckerberg apologised for the data breach yesterday ©Olivier Douliery/ABACA USA/PA Images
Advertisers demand answers from Facebook on data scandal
22 March 2018