Marketing

Why leaders at Dentsply asked procurement: 'Help us manage costs'
27 July 2022
Why do most buyers 'not understand marketing'?
10 June 2022
'Procurement should stop using words like stakeholder'
10 July 2020
Consolidating point-of-sale suppliers saved Intel more than $2m in its first year
Winner: Intel's supplier rationalisation
6 December 2019
Four steps to a 'long and happy marriage' with marketing
8 October 2019
The Billie Jean King adidas campaign, which encourages girls not to give up sport, won gold at the Cannes Lions awards ©Adidas
How procurement and marketing work together
6 September 2019
Handwashing is important in helping prevent the spread of infectious diseases © Getty Images
Case study: Unilever's Foundry innovates with start-ups
22 February 2019
Not to be confused with the new vegan version, the original Greggs sausage roll is a self-proclaimed 'British classic'
Supply audit: the Greggs sausage roll
18 January 2019
Capture the audience and share the procurement message ©123RF
Storytelling: An essential procurement skill
13 July 2018
'Get out of the office to find innovation'
20 June 2018
Micro influencers are just as good as big names like the Kardashians, above, for running a successful campaign ©Starmax/PA Images
'Use social media influencers to reach passionate audiences'
15 June 2018
Don't forget cost of ad placement, says P&G buyer
14 June 2018