Professor Douglas Boateng, CEO of the PanAvest Partnership, Africa’ first ever Extraordinary Professor for Supply and Value chain Management at the UNISA Graduate School of Business leadership, Chairman of the CIPS Africa Advisory Board, President of the Institute of Operations Management(Africa), and Founding Chairman of West African Institute for Supply Chain leadership has called for an African consumer buying behavioral change in support of Africa’ long term industrialization, Job creation, SMME growth and development efforts.
He made the pronouncement at the recently held Africa 2.0 Summit which took place at the African Union Building in Ethiopia Addis Ababa between 6th - 8th November 2013.
“I fully acknowledge and respect the fact that Africa is part of a global community. However in the medium to long term interest of the continent, we must purposefully embrace the concept of Africanisation by supporting Made in Africa goods and services. This means the estimated I Billion African consumers using its collective financial muscle to strategically buy selected locally produced products. Such a move will discourage the importation into the continent and sale of such items like tooth picks, canned tomatoes, orange and apple juices, biscuits to name but a few” Posited Boateng.
According to Professor Boateng the associated raw materials for all these finished products were in abundance on the continent and its conversion into consumable products will help with vertical specific industrialization and value addition, long term job creation and SMME development.
He agreed that that in the short term there may be price and quality challenges. However he was of the firm opinion that in the long term things will improve with revenue, profit increases and associated investments in relevant plant, equipment and human capital.
“Strategic sourcing does not only apply to private sector organizations, Government departments and State owned entities. It also applies to the African consumer. The more the continent’ estimated ONE BILLION consumers strategically buy selected ‘Made in Africa products’, the more revenues and profits can be generated and invested in much needed equipment to improve product quality and price”. Affirmed Boateng.
According to Professor Douglas Boateng such a calculated move by the continent’ consumers can immensely assist in the medium to long term, to level vertical specific playing fields for African producers to compete locally, globally, plus stimulate indigenous value chain processing and manufacturing.
“The long term success of Africa’ industrialization, SMME and job creation efforts are linked to the buying patterns of its entire population. Unless the region’ consumers start to strategically support local producers through a considered change in buying behaviors, efforts to significantly reduce poverty will remain a pipe dream”. Concluded Boateng.
The conference was attended by representatives from over 47 African countries…. More information about the summit and presentation can be found by clicking on the Africa 2.0 website www.africa2point0.org