Weetabix procurement team drives innovation and collaboration

CIPS 23 January 2018

Weetabix demonstrates procurement best practices as it secures CIPS Corporate Certification.

Weetabix Food Company, home of the nation’s favourite cereal, has been awarded Standard Corporate Certification from CIPS (The Chartered Institute of Procurement & Supply), following an in-depth assessment that measured its procurement function against world-class standards.

Weetabix is one of only 280 companies worldwide to have achieved the prestigious certification. The robust and rigorous procurement processes are now allowing the organisation to strengthen its relationships with suppliers – 75% now consider Weetabix to operate a collaborative and innovative culture* – and drive further improvements throughout the business.

The processes have helped to deliver added value to both Weetabix and its suppliers through continuous improvement initiatives across the whole supply chain. These improvements have also allowed Weetabix to continue to meet the needs and adapt to the demands of customers and consumers in a changing breakfast market.

Certification is testament to the journey the Weetabix team has taken during the last seven years, under the leadership of Anthony Bowdidge, Head of Procurement.

He says: “When we decided to embark on the certification process last year, we’d already step changed the way we worked internally and made some fantastic progress. But we knew from internal feedback there were some further improvements we could make, and CIPS offered a framework to take us to the next level. It provided the structure we needed, particularly around processes and continued people development.

“We aligned our programme to the five dimensions of the CIPS assessment: Leadership & organisation, Strategy, People, Processes & Systems and Performance Management. Each dimension was assigned a sub-team within procurement, which meant it was a real team effort from the beginning as every member of the function was involved throughout the entire journey. This resulted in the excellent co-creation of new policies and processes, as well as enabling personal development and education for all involved. Whilst the certificate will be the thing that we will display and publicise proudly, arguably the biggest impact will be the increased professional development of the team.”

Alan Martin, Head of CIPS Certification, said: “Weetabix has been on a journey of continuous improvement over the past few years and we’ve witnessed throughout the assessment process a team that has built up it processes, using the CIPS framework to achieve what is now an array of procurement best practices. The value the business places on procurement and strong relationships the team has with the Executive Leaders of the organisation has ensured excellent compliance, and in terms of content, style and clarity the Weetabix CIPS submission was exceptional. We’re delighted to award Weetabix with CIPS Corporate Certification.”

There are 14 members of the Weetabix procurement team that oversee over 800 suppliers and the export of Weetabix products from its UK sites to over 80 countries worldwide. Weetabix is renowned for sourcing all wheat for its Weetabix biscuits from within a 50 mile radius of its mills at Burton Latimer in Northamptonshire.

Anthony concludes: “Responsible sourcing and production is a key pillar of the Weetabix business. We now have a robust platform that will ensure procurement maintains a high level of impact across the organisation. We’ll continue to evolve our processes and nurture our procurement talent over the next few years. We’ve already got our eye on Advanced CIPS Certification.” 

*Weetabix Supplier Survey, 2017


For more information please call the Weetabix team at Mercieca

on 020 7484 0100 or email

Trudy Salandiak; CIPS PR Manager;; +44 (0) 1780 761576; 07554 400 731

About Weetabix Food Company

Weetabix Food Company makes Weetabix, the UK’s number one selling, most trusted and most recommended cereals. It is home to some of Britain’s most famous and iconic brands including Weetabix, Weetabix Minis, Alpen, Weetabix On The Go Breakfast Drink, Ready Brek, Weetos and the popular Alpen bars.

The organisation is owned by Post Holdings Inc., a consumer packaged goods holding company. Weetabix Food Company has been proudly fuelling families around the world for the past 85 years with nutritious cereals and snacks produced in Burton Latimer, Corby and Ashton. The company which has its global headquarters in Northamptonshire, operates across North America, South Africa, Kenya, Germany and Spain and exports to more than 90 countries around the world.

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